Blaine Mathieu General Manager of Corel : Corel today announced that it has named Blaine Mathieu General Manager of its Digital Imaging business, a key appointment that will help Corel expand its growing presence worldwide with its award-winning Paint Shop Family product line. In this role, Mathieu will drive several strategic initiatives including the release of next-generation products, new channel programs and international expansion opportunities. A former Gartner Group analyst and a key driver of research and marketing initiatives during his tenure at Adobe Systems, Mathieu is a respected software industry veteran with more than twenty years of high technology marketing, sales, product development and market research experience.
Blaine Mathieu General Manager of CorelBlaine Mathieu - Career at Corel
Mathieu joined Corel in 2002 as Director of Strategy and Market Intelligence. In that capacity, Mathieu developed and implemented new product management and strategic initiatives which contributed significantly to Corel's growth and subsequent corporate turnaround. Most recently, Mathieu served as Corel's Vice President of Integrated Marketing leading the Company's demand generation and channel marketing efforts.
InfoTrends - Digital camera growth
According to InfoTrends, a leading market research firm, the worldwide market for digital cameras is expected to grow by 20% year over year through 2008. In addition, 55% of all digital camera owners report purchasing additional software for managing and enhancing their photos. Mathieu's appointment is expected to help Corel further increase its reach and penetration in this fast-growing digital photography and image editing market.
Expand digital imaging and photo editing market
"This appointment underscores Corel's strong commitment to expand its presence in the rapidly growing digital imaging and photo editing market," said Alexis J. Gerard, President of Future Image. "Corel's increased investment in this market opens up new opportunities for customers and partners seeking more approachable, flexible and affordable software options. Moreover, Mathieu's extensive experience in market research suggests that the Company will place significant emphasis on customer feedback and interaction as it develops future product releases."
Mathieu - Proven leader
"We have an unprecedented opportunity in the digital photography and image editing market, and Blaine is the ideal person to drive our aggressive growth plans in this sector,"said Maartense. "From his experiences at Adobe and Gartner Group, he has an in-depth understanding of both the digital imaging sector and the worldwide packaged software industry. Moreover, he is a proven leader capable of growing rapidly evolving software businesses which rely heavily on a sales through both existing and emerging channels."
Affordable, easier to use digital image editing and photo management software
"This key appointment is a testament to our commitment to digital imaging market," said Corel's Chief Executive Officer David Dobson. "Customers, whether they are casual digital camera users, hobbyists or professional photographers, are looking for more affordable, easier to use digital image editing and photo management software. Under Blaine's leadership, Corel will make new breakthroughs in this fast-growing sector."
Blaine Mathieu - Career and Education
Prior to joining Corel, Mathieu was a senior marketing executive at Adobe, where he drove critical marketing, product and sales strategies. Previously, he served as Vice President of Marketing at AlchMe.com, a San Francisco-based provider of business-to-consumer (B2C) portal solutions. He also served as a Senior Analyst at the Gartner Group, a leading IT consulting and market research firm, where he created and published its first worldwide B2C e-commerce analyses and forecasts. In addition, Mathieu founded Turning Point Software, Inc., a successful provider of PC-based asset management software to small and medium sized businesses. Mathieu received a Bachelor of Commerce degree from the University of Alberta and a MBA degree from Athabasca University Centre for Innovative Management in Canada.
About Corel
Corel Corporation provides innovative software solutions that help millions of value-conscious businesses and consumers in over 75 countries improve their productivity. The Company is renowned for its powerful software portfolio that combines innovative photo editing and graphics creation, vector-illustration, and technical-graphics applications along with office and personal productivity solutions. Corel’s flagship products include the CorelDRAW Graphics Suite, the WordPerfect Office Suite, the Corel Painter Natural-Media painting and illustration software and the Paint Shop Family of digital photography and image-editing software.
http://www.letsgodigital.org/en/news/articles/story_3817.html
